NEW YORK (May 19, 2020) – ISS Market Intelligence (ISS MI), the leading provider of critical data, insights, and research to the global financial community and Morgan Stanley (NYSE: MS) today announced a strategic partnership to offer an enhanced set of capabilities to asset managers. Effective immediately, asset manager subscribers will gain access to Simfund Morgan Stanley, a new extension of ISS MI’s widely used Simfund data and analytics platform that will deliver more flexible data consumption and actionable insights.
Morgan Stanley’s data analytics solution is widely regarded as an industry leading offering and plays a critical role in the distribution strategy of leading asset management firms. While traditionally these types of data solutions have been offered as a set of fixed outputs, the launch of Simfund Morgan Stanley will open up an extensive set of customization options and enriched analytics for clients. Combining an industry leading data offering with the power of the Simfund platform allows asset managers to extract actionable insights across multiple departments such as distribution, marketing, and product while not straining internal resources.
“The Simfund platform, currently leveraged by a large set of our client base, is a natural fit for our evolving data and distribution intelligence capabilities,” said Mark Smith, Executive Director, Investment Solutions at Morgan Stanley. “We are excited to expand upon our relationship with ISS Market Intelligence, which has a solid track record and reputation for providing asset managers with timely and accurate data analytics and intelligence they need to make informed decisions.”
ISS MI’s Simfund platform is the leading business intelligence platform for the global asset management industry. Its integrated, cloud-based platform tracks the most expansive list of mutual funds and ETFs, regardless of market availability, vehicle type, or distribution channel. Simfund offers advanced analytics to strategically assess and monitor your distribution footprint and total opportunity across the most comprehensive set of product attributes, including Fees, Return, Risk, Characteristics, and Peer Group Ranking.
“Simfund users continue to value flexible reporting, powerful workflow functionality, and industry leading analytics that focus on the intersection of distribution and product data,” said Ben Doob, Managing Director and Head of ISS Market Intelligence. “Using that foundation to build a dedicated tool that opens up access to Morgan Stanley’s comprehensive distribution data will enable asset managers to build the most detailed and powerful insights in the industry.”